2025

BETTER HELP
Using the iceberg metaphor, this ambient intervention turns street cones into symbols of hidden emotional weight. The concept makes the invisible visible and gently encourages viewers to acknowledge deeper feelings and begin their path to therapy with BetterHelp, a mental health platform.

Category:

Ambient marketing

Client:

Better help

Woman Side Pose
Man B&W
© GT
PORTFOLIO
strategetic branding
© GT
strategetic branding
© GT
strategetic branding

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